Campaign details
Brand: Cairo UniversityBrand owner: Cairo UniversityLead agency: Cairo UniversityCountry: EgyptIndustries: Educational, universitiesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Influejenga is a social campaign that combined marketing and academia to create awareness among social media followers of the negative effects of social media influencers.
Created by a group of students from the Faculty of Mass Communication (English Section), Cairo University, the campaign identified the current state of followers through consumer research, and the effects of influencers on followers through combining a model created...