Campaign details
Brand: Friends of Cancer Patients Brand owner: Friends of Cancer Patients Entrant company: Havas Middle EasyIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Charities & voluntary organisations Media channels: Email marketing, Social media, Online video, Public relations, Direct marketing, Merchandise & free gifts Budget: No budget
Executive summary
Regular mammary self-checks are encouraged by HCPs, but less than 3% of women know the basic steps to perform it. During ‘Pink October’, we partnered with FOCP (Friends of Cancer Patients)...