Campaign details
Brand: Expo 2020 Brand owner: Expo 2020 Entrant company: Optimum Media DirectionIdea creation: OMD Dubai Market: Global Sector: Destinations and locations Media channels: Online video, Livestreaming Budget: 3 - 5 million
Executive summary
The global pandemic caused a significant decline in travel confidence. People’s uncertainty around travelling for pleasure left the postponed Dubai Expo2020 with a huge challenge of how to convert interest and excitement into conversion and engagement.
We turned this challenge into an opportunity by targeting those who...