Campaign details
Brand: Cheetos Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: Elephant Cairo Market: Egypt Sector: Savoury snacks, potato chips Media channels: Social mediaBudget: Up to 500k
Executive summary
Three brands were launching their unique interpretation of the Flaming Hot franchise. Chipsy, Doritos and Crunchy are all brands that target Gen Z, meaning the launch would have to be trendy and relevant to their interests. By focusing on the rap scene, we developed an efficient campaign pitting the brands together in a...