Campaign details
Brand: Burger King Brand owner: Restaurant Brands International Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Dubai Market: United Arab Emirates Sector: Restaurants & takeaways Budget: Up to 500k
Executive summary
Burger King is loved across the world, thanks to its captivating communications that engage younger global audiences.
In the GCC however, the brand was facing challenges in finding the same success with the local youth, as Burger King's regional campaigns were more promotional, and didn’t resonate with our audience.
Furthermore, Burger King...