Campaign details
Brand: Vuse Brand owner: British American Tobacco Entrant company: VMLY&RIdea creation: VMLY&R Dubai Market: United Arab Emirates Sector: Nicotine Media channels: Point-of-purchase, In-store Budget: 1 - 3 million
Executive summary
In a region that craves creativity and innovation, Vuse found a reason to exist by becoming a mouthpiece for the creative generation. As one of the most innovative and advanced vaping brands, Vuse saw an opportunity to responsibly inspire smokers to harness their creative potential by building connections, conversations and creating a...