Bose: Noise-o-Meter

Audio technology brand, Bose, solved a common, everyday problem for consumers in the Middle East as a way of highlighting its value proposition in tough economic times.

Campaign details

Brand: BoseBrand owner: BoseLead agency: Wunderman Thompson DubaiContributing agency: Vox HausMarket: Middle East & North Africa (general region)Sector: Audiovisual productsMedia channels: Mobile & apps, Sales promotion, Social media, Websites & microsites

Executive summary

Bose needed to keep demonstrating its differentiation and value, during a time of lockdowns and economic recession and no in-store experience – a key touchpoint for a Bose customer journey.

We realised home offices were loud – something that Bose's Noise Cancelling headphones could tackle. Instead of running a promo and painting...

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