Campaign details
Brand: BoseBrand owner: BoseLead agency: Wunderman Thompson DubaiContributing agency: Vox HausMarket: Middle East & North Africa (general region)Sector: Audiovisual productsMedia channels: Mobile & apps, Sales promotion, Social media, Websites & microsites
Executive summary
Bose needed to keep demonstrating its differentiation and value, during a time of lockdowns and economic recession and no in-store experience – a key touchpoint for a Bose customer journey.
We realised home offices were loud – something that Bose's Noise Cancelling headphones could tackle. Instead of running a promo and painting...