Campaign details
Brand: adidas Brand owner: adidas Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Sportswear Media channels: Social mediaBudget: Up to 500k
Executive summary
In the Middle East, 88% of women believe that sports are not meant for them. [1]
For 2022, adidas wanted to focus on making its biggest-ever commitment to women in sport, and beyond – to bridge the gender gap in sports by breaking cultural barriers.
So, we set out to accelerate...