Coca-Cola: Share a Coke with Vietnamese Teens
Khoi Nguyen and Khoi Bui
Campaign details
Brand owner: The Coca-Cola Company VietnamLead agency: MediaCom Vietnam and Phibious VietnamContributing agency: OgilvyOne, Buzz Metrics and Square Budget: 1 - 3 millionCountry: VietnamIndustry: Non-alcoholic, soft drinksMedia: Earned media, buzz, Internet - display, Online video, Outdoor, out-of-home, Packaging and design, Sales promotion, Social media, Television, Word of mouth, advocacy
Executive summary
This case study describes how Coca-Cola, the most loved soft drink in Vietnam, connected with young people with customised cans to increase...