Coca-Cola: #colouryoursummer
Sophie Price
Campaign details
Brand owner: Coca-Cola South PacificLead agency: UM SydneyContributing agency: Ogilvy Sydney, Satellite Media, Adhesive PR and MaverickBudget: 5 - 10 millionCountry: AustraliaIndustry: Non-alcoholic, soft drinksMedia: Content marketing, Earned media, buzz, Mobile and apps, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Social media
Executive summary
This case study shows how Coca-Cola™ – one of the world's biggest brands – changed teens' attitudes towards Cokeand increased teen engagement with the brand. Coca-Cola™ understood that teens did not feel...