Vodafone: Speed is Good
Campaign details
Brand owner: Vodafone India LimitedLead agency: Ogilvy & Mather IndiaBrand: VodafoneCountry: IndiaIndustry Telephone & internet servicesMedia: Content marketing, Direct marketing, Events & experiential, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Public relations, Radio, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacyBudget: 10 - 20 million
Executive summary
Vodafone, India's second largest telecom service provider,...