Unilever Male Grooming: Locker Room – Grooming boys to be men
Shankar Rajagopal
Campaign details
Brand owner: UnileverAgency: MindshareBrand: Unilever Male GroomingCountry: MalaysiaChannels used: Internet – display, Internet – microsites, widgets, Internet – search, Mobile and apps, Public relationsMedia budget: Up to 500k
Executive summary
Unilever needed to own Malaysia's fast-growing male grooming segment, through a first-in-market and innovative communication approach that would take it leagues ahead of the existing competition, and ensure that its brands reach out and engage with their core audiences.
Through original insights arrived at...