Campaign details
Brand: Star BharatBrand owner: Star India Pvt. Ltd.Lead agency: MindshareCountry: IndiaIndustries: TV channels, services, programmes
Executive summary
Star Bharat launched with a complete differentiator in the category and was the first TV channel to be launched in the pay and free-to-air channel space targeting a larger chunk of TV viewers across urban and rural markets.
We used respondent level data to understand the TV viewing behaviour of the Hindi General Entertainment Category (HGEC) audience to help Star Bharat understand the competitive space and potential areas for growth.
The analysis...