Skore: How a new condom brand "skored" against the leaders in the very first encounter
Sujith Sudhakaran
Campaign details
Brand owner: TTK Protective DevicesLead agency: McCann EricksonBrand: SKORECountry: IndiaIndustry Contraceptives, family planningChannels used: Content marketing , Events and experiential, Internet - general, Internet - microsites , Magazines - consumer, Mobile and apps , Newspapers, Online video , Packaging and design , Point-of-purchase, in-store, Public relations, Radio, Sales promotion, Social media , Sponsorship - media, TelevisionMedia budget: 500k - 1 million
Executive summary
The case study is about...