ShopClues: Mall Nahi Market

Shopping site ShopClues used a multichannel approach to change the online shopping habits of customers in Tier 2 and 3 cities in India.

Campaign details

Brand: ShopCluesBrand owner: Clues Network Pvt. Ltd.Lead agency: Enormous Brands Country: IndiaIndustries: Online retailMedia channels: Mobile & apps, Newspapers, Outdoor, out-of-home, Radio, Social media, Sponsorship - sports, Television, Websites & micrositesBudget: 1 - 3 million

Executive summary

Going for a sharp niche in the e-commerce market in the beginning, started proving detrimental for Indian online shopping site ShopClues in the longer run.

To compete with the larger share of voice held by players such as Amazon, eBay and Flipkart, we focused on small-town needs. This, initially, led...

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