Campaign details
Brand: ShopCluesBrand owner: Clues Network Pvt. Ltd.Lead agency: Enormous Brands Country: IndiaIndustries: Online retailMedia channels: Mobile & apps, Newspapers, Outdoor, out-of-home, Radio, Social media, Sponsorship - sports, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Going for a sharp niche in the e-commerce market in the beginning, started proving detrimental for Indian online shopping site ShopClues in the longer run.
To compete with the larger share of voice held by players such as Amazon, eBay and Flipkart, we focused on small-town needs. This, initially, led...