Quaker: Best Use of Integrated Media Campaign
Campaign details
Brand owner: QuakerLead agency: Mindshare Malaysia, Group M ActivationBrand: PepsiCoCountry: MalaysiaIndustry Breakfast cereals, Convenience, readymade, Food industry (general)Media: Content marketing, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online video, Outdoor, out-of-home, Product placement, Social media, Television, Television - direct response, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Quaker is the world's number one oatmeal brand with a huge range of products targeting our key consumer segment –...