Campaign details
Brand: Nescafé MTV LabsBrand owner: Nestlé LtdLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Hot drinksMedia channels: Events & experiential, Print general, unspecified, Product sampling, Online video, Social media, Television, Virtual & augmented reality, Websites & micrositesBudget: 500k - 1 million
Executive summary
In a country of staunch tea lovers, how does the world's leading coffee brand stimulate a need for coffee? This case study explores how Nescafé leveraged the stimulative power of coffee and it's 'cup of resolve' positioning to successfully create a unique, brand experience for...