Campaign details
Brand: KitKatBrand owner: Nestlé ThailandLead agency: J. Walter Thompson BangkokContributing agencies: GroupM ThailandCountry: ThailandIndustries: ConfectioneryMedia channels: Games & competitions, Online display, Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Chocolate brand KitKat achieved unprecedented sales and exclusive trade support with a simple packaging idea innately designed to capture local hearts and sales volume in Thailand.
This case study shows how KitKat, a chocolate confectionery brand, used simple yet powerful packaging and social...