Campaign details
Brand: Jaguar XEBrand owner: Jaguar Land RoverLead agency: MindshareCountry: IndiaIndustries: Luxury automotiveMedia channels: Content marketing, Online display, Social media, Television,Budget: Up to 500k
Market background and cultural context
The automotive category in India is highly cluttered, with more than a dozen brands continuously fighting for share of voice. Even in the luxury automotive space, established brands like Mercedes, BMW and Audi garner a huge share of spend.
In such a competitive landscape, Jaguar – with a limited media budget – needed a distinguished communications strategy for...