Idea Cellular: The 'fool-proof' internet service
Team Mullen Lowe Lintas Group India
Campaign details
Brand owner: Aditya Birla GroupLeading agency: Mullen Lowe Lintas Group IndiaContributing agency: Digital Law & Kenneth Communication and MindshareBudget: 3 – 5 millionCountry: IndiaIndustry: Internet service providers; Mobile providersMedia: Mobile and apps; Newspapers; Online video; Outdoor, out-of-home; Radio; Television
Market background and cultural context
Since the early years of mobile telephony in the country, Airtel and Vodafone are two brands that have been large, influential players. But in a short span of 7...