Campaign details
Brand: Good KnightBrand owner: Godrej Consumer Products Pvt. LtdLead agency: J. Walter ThompsonCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Content marketing, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio, Social media Television, Websites & micrositesBudget: Up to 500k
Executive summary
Dengue, a mosquito-borne disease, was growing in India with the number of cases rising exponentially. Most Indians were unaware that dengue mosquitoes bite during daytime. Hence, they stuck to their age-old cultural practice of using mosquito repellents only during...