Fortis: More to Give – Awakening the power to give life after life

Kush Anand

Healthcare brand Fortis used a multichannel campaign featuring disabled war veterans to increase organ donations in India.

Campaign details

Brand: FortisBrand owner: Fortis Healthcare LimitedLead agency: Leo Burnett India Country: IndiaIndustries: Healthcare services, providersMedia channels: Content marketing, Events & experiential, Online display, Public relations, Radio, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive summary

What makes Indians complacent about giving life, even when it takes away nothing from their own life? Many know about organ donation, but few have actually pledged to donate their organs. In order to wake people from the slumber of inaction, Fortis, a leading healthcare brand in...

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