EPS iDO: Urban greening
Anna Sin
Campaign details
Brand owner: EPS Company (Hong Kong)Lead agency: Lowe Hong KongContributing agency: Mindshare Hong KongBrand: EPSCountry: Hong KongIndustry Financial services (general)Channels used: Internet - display , Magazines - consumer, Online video , TelevisionMedia budget: 1 - 3 million
Executive summary
This case study describes how it all started with a search for a new way out. The electronic payment system (EPS) was facing a 'Jetso'-driven ('personal rewards') payment market in Hong Kong (HK), one that was being created...