Campaign details
Brand: Enfa A+ GentleaseBrand owner: Mead Johnson Nutrition (Philippines), Inc.Lead agency: Ace Saatchi & Saatchi Country: PhilippinesIndustries: Baby food - milk powderMedia channels: Direct marketingBudget: Up to 500k
Executive summary
This is the story of how a brand that wasn't allowed to advertise to mums still managed to get mums to buy them by talking about sh*t.
In the Philippines, marketing to mums about formula milk is highly regulated. This made it illegal for Mead Johnson, one of the world's leading nutrition companies for babies and children,...