Campaign details
Brand: Big BazaarBrand owner: Future groupLead agency: DDB Mudra GroupCountry: IndiaIndustries: Department storesMedia channels: Point of purchase, in-store, Print - general, unspecified, Radio, Sales promotion, Social media, TelevisionBudget: Up to 500k
Executive summary
Big Bazaar is India's biggest and oldest retailer. The hypermarket chain strives to lead not just in consumption, but in thought as well, through its promise of making India beautiful.
India is a country with a population of 1.25 billion, eight religions and around 70 festivals – but only three festivals were in the...