Campaign details
Brand: WOW Skin ScienceBrand owner: WOW Skin ScienceEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: Skin care, sun protectionMedia channels: Merchandise & free gifts, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....