Campaign details
Brand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: IndiaSector: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Online video, Public relations, Social mediaBudget: Up to 500kCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....