Campaign details
Brand: KagocelBrand owner: KagocelEntrant company: Wavemaker, MoscowIdea creation: Wavemaker, Moscow / Nearmedic Plus, MoscowMarket: Russian FederationSector: Non-prescription, OTC productsMedia channels: Merchandise & free gifts, Online video, Programmatic display, Social media, Video on demand, Word of mouth, influencersBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....