Campaign details
Brand: HeinekenBrand owner: HeinekenEntrant company: Momentum SydneyIdea creation: Momentum Worldwide, SydneyPR: Red Havas, SydneyMarket: AustraliaSector: Beer & ciderMedia channels: Events & experiential, Outdoor, out-of-home, Product sampling, Public relations, Social mediaBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....