Young India: 10 trends to watch
Madhukar SabnavisOgilvy & Mather India Board
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
Bollywood films are as good a guide as any to how attitudes are changing in India. In the mid-90s, for example, the kiss was the turning point of a movie. Cut to 2010 and the tale hinged on the moment the hero and heroine had sex. By 2014, the sex part has been dispensed with in the first half hour and the rest of the story is about...