Why it matters
Media companies no longer need ads to be successful. Netflix, for instance, has a massive, engaged audience. Media innovators may find that an ad-free environment is a differentiator in a saturated market.
Takeaways
- Subscription businesses need a flexible, agile and reliable subscription management system to handle this complexity. This is especially true for direct-to-consumer companies like publishers, which need the ability to their approaches based on reader interests.
- Publishers can discover the subscription pricing ‘sweet spot’ through customer segmentation, understanding what part of your offering both current and prospective subscribers are willing to pay for.
- When switching...