Why planning is the 'hardest job in the agency': Insights from the Jay Chiat Awards 2013
Stephen WhitesideWarc
One message stood out for Kristen Cavallo, chief strategy officer at Mullen, when assessing the 2013 Jay Chiat Awards papers.
The job of the planner is growing. And it is becoming much, much harder.
"I think it is truly becoming one of the hardest jobs in the agency. Perhaps in the past – and by the past, I mean 20 years ago – it might be sufficed with a unique piece of insight,"...