Where to listen
Timestamps
00:50 – What is the movable middle? 01:55 – How do you identify who your movable middle is? 03:03 – Why is this important? 05:21 – How is the MMA involved here? 06:30 – What problem are you trying to solve? 10:48 – Marketing to heavy/mid/light buyers. 13:12 – How did you test the principle? 15:28 – Results of test. 16:54 – Is this doing more than bringing existing buyers into the brand?20:59 –...