Planning for Attention
This article is part of a series of articles from the WARC Guide to Planning for Attention. Read more.
Mars – a company built on solid principles
Mars, Incorporated has been a private, family-owned global business for more than 100 years. It’s this independence that gives us the gift of freedom to think in generations, not quarters, so we can invest in the long-term future of our business, people, pets and the planet. We are guided by our enduring Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom.
Mars is active in several consumer product categories:...