It’ll be a Christmas like no other. After last year – when record temperatures, flooding, bushfires and social tensions rocked Australia – COVID-19 has forced people to think and behave differently. This has led to a shake-up in attitudes and behaviour, as well as what is valued. Research put forward by Powered by Nine and The Lab found that the pandemic has made 52% of Australians reconsider what they want out of life.
Then, how has COVID-19 impacted values and behaviour with regards to Christmas 2020? What does it mean for brands?
There are three key areas of momentum:
- Simplicity...