The rise of Chinese brands: Insights from Sir Martin Sorrell and Millward Brown
Jo Bowman
It's not too late to ride the wave of opportunity in China, but international brands now face a more sophisticated, complex and discerning consumer market than even just a few years ago – and strong competition from fast-developing Chinese companies.
Sir Martin Sorrell, CEO of WPP, addressing business leaders, marketers and researchers at a recent event in London hosted by WPP and UK Trade & Investment, said he was confident that strong GDP growth would be sustained in the coming years, providing significant opportunity...