- Planners largely expect their teams to grow in the coming year as they feel the influence of planning is growing.
- Budget pressures are a source of concern as efficiency drives are moving services in-house and forcing short-term thinking.
- Consultancies, as well as tech and media companies, are now starting to intrude in the planning space leading to increased competition but more opportunity for individual planners.
- Planners still desire to move their role upstream but there is also a larger argument in the discipline for a focus on execution....
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