Read the industry expert interviews
Ian Stevens on why direct mail needn’t be exciting to be disruptive
Ian Stevens
Wavemaker UK
Lucy Halley on direct mail enabling meaningful customer experiences
Lucy Halley
Havas CX Helia
Geoff de Burca on metrics and attention as key focus areas
Geoff de Burca
EssenceMediacom UK
Phil Barden on the behavioural perspective of meaningful media attention
Phil Barden
Decode Marketing
Mike Follett on the potential for longer attention media in a highly competitive advertising space
Mike Follett
Lumen Research