Sustainability, Web3 and small luxuries: The next evolution in brand experiences

Nick Blenkarne

Leading brands continue to recognise and invest in the value of experiences as a key avenue for marketing growth and connection with their target audiences.

We head into the new year with a somewhat ominous backdrop – from increasing energy prices, to disrupted supply chains and ultimately to a rising cost of living and uncertainty of where it will all end.

But for brands looking to connect with customers in this challenging landscape, experience can play a more important role than ever. Here are six opportunities that marketers can tap into in 2023.

Brand experience as a driver of customer retention

In this world, we know that consumers and clients alike are looking ever more carefully at where they spend their money, and how they...

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