As the shockwaves of 2020 continue to reverberate, many brands are asking themselves: what could we have done differently? Did we act fast enough? Did we use our data effectively? Did we plan for the unexpected? How do we successfully navigate through a landscape that is different, for the long-term?
The business post-mortems in the immediate aftermath of the pandemic have come too late for companies that have been unable to navigate the COVID-19 storm. For the rest, the only real question to ask is: how do we learn from this?
When the pandemic first hit, many businesses made the...