Outdoor Lives and Outdoor Advertising in the Philippines
Kinetic's 'Moving World Asia' research looks at consumers' everyday lives, and how they interact with different media, in five key markets: Hong Kong, Malaysia, Singapore, Thailand and the Philippines. The study's themes include urbanisation, rise of leisure time, travel, shopping and technology.
Filipinos spend more time at home than any other nationality in the survey – they spend 8.9 hours a day out of home during the week and 6.5 hours a day during weekends. Shopping is a big part of the out-of-home experience – three of the world's ten biggest shopping...