This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more
In recent decades, the conventional wisdom of most global industries and enterprises has dictated that digitalisation is the future – a trajectory that has only accelerated during the pandemic. Nowhere has this been truer than in China, where internet penetration this year reached 1 billion, and e-commerce has played an essential role during the disruptions of COVID-19. More than 800 million people in China have made online...