This article is part of Spotlight China's latest series focusing on Chinese brands going overseas. Click to go to the topic page to read more about it.
Case details
Brand: MG Motor Europe
Brand owner: SAIC
Creative Agency: SuperHeroes Amsterdam, New York, Singapore
Market: Europe
Industry: Electric Vehicles
Media channels: Events & experiential, Online video
Market and cultural background
MG has been an iconic automotive brand for generations of Europeans since the brand’s inception in the Morris Garages in 1924. After almost 15 years away from the market, the withdrawn MG was brought...