Marketing in Indonesia – Market Overview and Review of Best Practice
Jo Bowman
It's not so long ago that Indonesia was known as widely for its currency crisis and vulnerability to natural disaster as for its fine beaches and nasi goreng. In the past decade, however, democracy, growing wealth and economic stability in spite of global chaos has transformed this Southeast Asian archipelago from a country on the brink of collapse to a powerhouse of growth and consumer demand.
The fastest-growing market in the ASEAN group of countries, Indonesia was identified in 2005 as being among the 'Next 11' world...