Key findings on European Consumption of Sport
Christopher Rapaport Havas Sports & Entertainment
OBJECTIVE
Conduct a Pan-European analysis of the following trends on the media-based consumption of sports:
How consumers currently prefer to watch sport – online, on TV, on mobile, live
How consumers plan to watch London 2012 – via what medium? How will students and office workers ensure that they don't miss their favourite events?
The most anticipated technological developments in the viewing of sport
The reception of 3D TV amongst sports fans – worth it or not?
Viewing sport whilst mobile – the preferred medium. iPad...