Industry Snapshot: Healthcare and pharmaceuticals

This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year.
  • Generative artificial intelligence (gen AI) is emerging as a powerful tool to ease the effects of worldwide labour shortages, and help healthcare and pharmaceutical companies operate more efficiently.
  • Advancements in precision medicine are enabling consumers to receive customised care before and after the development of diseases.
  • As consumers increasingly turn to social media for medical advice, healthcare and pharmaceutical brands could benefit from collaborations with influencers.
  • Consumers are interested in improving their health now, more than ever, but barriers to better health remain; organisations are responding by experimenting with AI to offer cheaper and more convenient care.
  • As the cost-of-living...

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