Looking back on the year that was, it is easy to draw up report cards. The one on the Indian economy will reveal that things are far from perfect. It was a year that began with great optimism but ended with all not par for the course. The gross domestic production (GDP) numbers on a downward spiral with the Q2 of FY20 sinking to a five-year low of 4.5% – with sectors reeling, and unemployment rate at a high, there are troubled times ahead.
Little surprise then that in 2020, marketers in India will find themselves urgently seeking the...