This report describes how FMCG brands are innovating the path-to-purchase.
FMCG brands have innovated the path to purchase in a number of ways:
1. A trusted source of information
FMCG brands are earning trust and preference by empathising with consumers, offering them helpful advice and solutions for their daily challenges. Websites can become a valuable information hub which give brands the opportunity to prompt purchase with details of local stores or online retailers.
2. Incentivising purchase with rich mobile experiences
Mobile strategies provide an opportunity for brands to interact with young consumers and incentivise repeat purchase. In typically low-involvement categories,...