Marketing as a career choice is struggling to attract the brightest talent away from consulting, big tech, or glamorous start-ups. Chief Marketing Officer tenures are short, and in many companies, marketing is struggling to demonstrate its value at the C-suite level – a particular problem in an age of shrinking budgets. How can the industry turn things around?
Julia Goldin, Chief Marketing Officer at LEGO Group, is co-leading the workstream addressing talent as part of the CMO Growth Council, an initiative by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company).
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