This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more
India is a highly fragmented and heterogeneous market with diverse and peculiar consumers. But it is this complexity that makes a variety of players interested in servicing the needs of different types of Indian consumers.
In India, e-commerce isn’t just about retailing but responding to the human and psychological needs of the various consumer types.
As the Indian e-commerce market evolves and comes of age, here are four trends that will unlock the next phase of growth.